eSports, or competitive online gaming, has grown rapidly to include an expected 250MM+ users this year with no sign of slowing down.
These users consistently face game challenges due to pervasive network “lag” on the Internet. Lag degrades competitiveness in-game and causes enormous player frustration…which rolls down onto the game companies and ISPs. With growing usage, increasingly high-stakes competitive play, and the additional demands of technologies like VR and live streaming, the problem gets worse.
Haste is a network service that improves network performance and user experience. Haste makes the player quicker to react in-game and prevents “freezing up” in battle. This can be the difference between winning and losing — living or dying — every time they play. Players install a simple software client which routes game traffic across the Haste network, designed from the ground up to minimize latency, packet loss and jitter.
Lynn Perry is an Atlanta native with an undergraduate degree from the University of Georgia and an MBA from Georgia Tech. She joined Haste, an esports network company, as CEO in May 2018. Prior to Haste, Lynn led a team of digital marketers and sales people at Sage, a publicly traded British software company. Prior to Sage, Lynn led marketing and channel sales for Salesfusion, an Atlanta-based marketing automation company. Prior to Salesfusion, Lynn held several roles in sales and service leadership in Atlanta-based cloud brokerage Cloud Sherpas, which was acquired by Accenture in 2015. Lynn is also a professional yoga instructor; she leads heated power yoga classes at Thunderbolt Power Yoga in Buckhead every Saturday and Sunday morning.